https://www.kassienav.com/about daily 0.75 2026-04-19 https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/1620098909178-51CI3M6STT2B6E7J5R21/Kassie_1.jpg About - Hi, I’m Kassie. I am an audience strategy leader with 14+ years experience building and scaling digital, social and video initiatives at mission-driven organizations, including six years within nonprofit newsrooms. Currently, I lead a team at ProPublica that executes audience growth and engagement strategies on- and off-platform. Under my leadership, our work has driven more than 580M impressions, 33M total engagements and 56M video views for ProPublica’s journalism in three years. I have a proven track record of building teams and workflows from the ground up, identifying emerging trends and defining strategies to match, training journalists on audience best practices, and translating investigative journalism into platform-native content that reaches millions and spurs impact. https://www.kassienav.com/contact daily 0.75 2025-06-07 https://www.kassienav.com/work/lbj-award daily 0.75 2022-05-01 https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/73e235da-fbb8-4ed9-9021-bb0ef2a8f737/LBJaward_social_airtable.png LBJ Award https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/f0e4eca1-6028-4ecb-ba21-6a70e7f1f76b/LBJaward_website.png LBJ Award https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/51bc7aaf-f59d-4cbe-9aa3-92f98af62a85/LBJaward_emails.png LBJ Award https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/50e3b76d-8956-495f-b498-6ec69cb3ef67/LBJaward_social_speakersocials.png LBJ Award https://www.kassienav.com/home daily 1.0 2026-04-19 https://www.kassienav.com/work/lbj-summit daily 0.75 2021-05-04 https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/850a6383-9c23-48ba-b156-94e2831e8e0f/SRA_socialgraphics.png The Summit on Race in America https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/94404ca3-bd49-4a80-8434-b9332e81e451/SRA_website.png The Summit on Race in America https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/9528b742-b611-4463-a66e-405dd446dd27/SRA_emails.png The Summit on Race in America https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/9b513374-2a28-48f2-a89f-3f9c17f36556/SRA_youtube.png The Summit on Race in America https://www.kassienav.com/work daily 0.75 2026-04-19 https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/ea2cf839-773f-4db6-b2d6-27e824dfe8c1/Portfolio_Vertical_19th_LatinaWealthGap.png Work https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/96e71d26-8014-42a9-aec4-a9b436252ddf/Portfolio_Vertical_PressOn_website.png Work https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/1b754704-2876-4bee-af39-78fdc27758c7/Portfolio_Vertical_Insurrection-v2_TwitterMoments.png Work https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/4a6b0737-992c-4cf4-ac90-754cd5140d01/Portfolio_Horizontal_LBJ_Space_1.png Work https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/26c99b0e-4831-47b3-a9b4-ba1449aa4049/Portfolio_Horizontal_Reveal_Ayotzinapa.png Work https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/0b6c3f72-af0c-4051-9595-f51135c95cff/Portfolio_Horizontal_19th_story_RoeWade.png Work https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/8ec5dd57-87ff-4198-93bf-d2b43f2e39b6/Portfolio_Vertical_19th_SuffrageCentennial.png Work https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/e758a4f5-9f8e-4823-acd1-064d7bfa5a12/Portfolio_Vertical_Reveal-Southerly_TwitterMoments.png Work https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/ec7e4e7d-36c2-4c5a-9ef4-c7cb88777f2d/Portfolio_Vertical_LBJ_Podcast_v2.png Work https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/2b318554-86cf-4a65-b9c9-8c298c8a13c4/Portfolio_Horizontal_19th_Warren_1.png Work https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/d541175f-c5a8-485e-b493-bb003abcc3bc/Portfolio_Horizontal_MSGD+%281%29.png Work https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/73d77530-3d24-469f-be79-9187ae2ab12f/Portfolio_Horizontal_Southerly_NCmobile-parks.png Work https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/1620091410363-CGNM33MKV3LGBQ8OGWUA/digitalcomms_rbg.png Work LBJ Liberty & Justice for All Award: Ruth Bader Ginsburg https://images.squarespace-cdn.com/content/v1/60877f2c346b8a0cf389e141/1620091481026-X1D8Q196XACVJ2RICX1E/digitalcomms_SRAv2.png Work The Summit on Race in America at the LBJ Presidential Library